Money Talks
Client
Intuit
Skills
Illustration
Social Media Design
Infographics
Motion Graphics
Brand Strategy
Style Guides
Years
2022-2023
Following Intuit’s total brand overhaul in 2022, I was tasked with redesigning their social media feeds in order to better comply with the new look. The main goal was to make money and financial literacy more approachable and appealing to a Gen Z audience.
Brand Elements
For clarity and scaleability, I built upon the existing brand guide and created a mini guide for just the social team. Here’s a sampling of that work:
Color Palette
Gradients
Typography
Text Highlights
Quotes
Logo
Logo Sizing
See more on Intuit’s Instagram.