Skills
Illustration
Web Design
Brand Strategy
Site Mapping
Year
2015
Hard Stock
Hard Stock is a moonshine delivery service that allows customers to get all recipes, ingredients, and tools needed to make their very own alcohol at home.
User Needs
To find out what the service is about and how much it will cost
To change the frequency of delivery, the type of alcohol delivered, or the amount
To see what the alcohol choices are
Client Needs
To be able to reach a wide audience of do-it-yourselfers that love alcohol
To get a constant stream of customers who will continue a monthly subscription for a while
Target Audience
DIY people
Alcohol enthusiasts new and old
People who are adventurous eaters
People who like hosting parties
Content Requirements
Alcohols (info + photos of ingredients used + supplies needed)
Different subscription tier levels explanations and icons - ‘pick a plan’ with pricing information
Brand Logo + mission statement
Sign In, Create Account, User Preferences About Us, Social Media links
Functionality Requirements
User login
Payment system
User preferences (fruit & alcohol type)
Add-on items (tools or extra ingredients that may be used)
Frequency of box deliveries Size of boxes delivered
